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TOPIC: Revenue Management Strategy

INSTRUCTIONS: SELECTED HOTEL: Kimpton Hotel Palomar Phoenix. Identify the high and low seasons for the Kimpton Hotel Palomar Phoenix. What events, activities, or other factors occur in the area that impact room rates. Determine when rates are the highest and when the rates are lowest. Research demand generators, such as weather, events, and activities in the area on the website for the local destination marketing organization (DMO) or convention and visitor's bureau (CVB) for the destination--examples in the Greater Phoenix Valley are Visit Phoenix, Experience Scottsdale, or Tempe Tourism.

ANSWER THE FOLLOWING QUESTIONS WITH THOROUGH EXPLANATION:

1. Details about Kimpton Hotel Palomar Phoenix. What events, activities, or other factors occur in the area that impact room rates?

2. When does Kimpton Hotel Palomar Phoenix rates are the highest and when the rates are lowest?

3. Identify your pricing, inventory (number of rooms available and different room types), and segmentation strategy (mix of business group vs. leisure) for each season. Tie in what you forecast the occupancy and ADR to be for that season.

4. How will you limit high-cost distribution channels? Explain thoroughly

5. If you are forecasting lower occupancy, propose strategies you can put in place or what the property can do to get higher occupancy.

6. If you are forecasting higher occupancy, demonstrate how you will increase average rate or shift your mix of business to achieve higher profits.

7. What are you going to do to take advantage of the different room types in each season?

8. What are the reasons why you chose to target particular market segments over other market segments?

9. What are the demand generators, such as weather, events, and activities in the area on the website for the local destination marketing organization (DMO) or convention and visitor's bureau (CVB) for the destination?