Question: NEED ASAP I have 10 mins , True or False only I. True or False Question: Write T if the statement is True and write

NEED ASAP I have 10 mins , True or False only
NEED ASAP I have 10 mins , True or False only I.
NEED ASAP I have 10 mins , True or False only I.
I. True or False Question: Write T if the statement is True and write F if the statement is False on the answer sheet provided. (1 point each, total of 25 points) 1. A marketer who wants to achieve a competitive advantage over rivals cannot use the marketing mix to achieve this goal. 2. Examples of barriers to entry include the large size of existing firms, control over any central resource or information, and legal rights such as patents and licenses. 3. Objectives of an organization are close ended and quantifiable. 4. Examples of barriers to entry include the large size of existing firms, control over any central resource or information, and legal rights such as patents and licenses. 5. Threat of new entrants is high.... when economies of scale can be easily achieved. 6. Rivalry among existing customers is high... when exit barriers are low. 7. Threat of new entrants is low... when governments often protect their home markets by introducing high income taxes. 8. Threat of substitutes is low.... when substitutes can rarely offer the same convenience. 9. Supplier power is high... when some suppliers are large but most of them are small. 10. Honor Inc, a market researcher for a packaged goods company is segmenting a population of consumers based on how frequently they buy different types of packaged goods. Honor Inc. is using a psychographic segmentation 11. Rivalry among existing competitors is low... When industry growth is slow or negative. 12. If an industry is profitable and there are few barriers to enter, rivalry soon intensifies. 13. The brand choice is heavily influenced by reference group in the maturity stage of the product life cycle 14. Attractive opportunities are those that the firm has some chance of doing something about given its resources and objectives. 15. Segmentation is the process a manager goes through to decide which subgroups of customers to select. 16. Tums claims to have the most acid-reducing components of any antiacid. This is an example of a company announcing its category benefits. 17. To serve a market segment profitably means that sales revenue generated is more than the cost of marketing effort. 18. Investing in advertising and sales promotion to build brand is a pull strategy. 19. A push strategy is directed at the final buyer or end user of a product or service. 20. French Bakery Breads utilizes coupons and advertising extensively in Argentina. It is pursuing a pull strategy. 21. Government regulations, culture and the economic environment are considered outside world influences that affect the ease with which new products can be developed. 22. Performing an external environmental scan includes identifying and evaluating key social, political, economic, technological, and competitive trends and events. 23. A company should use pull marketing to raise awareness about a product before it's available for purchase. It is also used to generate positive feedback about a company. 24. The likelihood that new firms will enter the industry is contingent on the extent to which barriers to entry have been erected. 25. An example of a push strategy advertises directly to patients who will then request the medication from their doctor

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