Question: Need for agility vs need for structure: Consider the case of the company - V 1 . Given below are some of the critical details

Need for agility vs need for structure: Consider the case of the company - V1. Given below are some of the critical details about the company.
Business Vision:
The company's vision is to become the leading digital marketing agency, providing innovative and effective marketing solutions to clients worldwide. The company aims to help businesses achieve their marketing goals by leveraging the latest digital technologies and marketing strategies.
Goals:
01. Increase the client base by 20% in the first year of operation.
02. Achieve a 90% client retention rate by providing exceptional service and measurable results.
03. Increase revenue by 30% annually through effective marketing campaigns and strategic partnerships.
Plan of Action:
01. Build a strong team of digital marketing professionals with expertise in various areas of digital marketing such as SEO, SEM, social media marketing, email marketing, and content marketing.
02. Develop a strong online presence and reputation through search engine optimization, social media marketing, and content marketing.
03. Offer customized marketing solutions tailored to each client's unique business needs and goals.
04. Use data analytics and performance tracking tools to measure the success of marketing campaigns and provide regular reports to clients.
05. Form strategic partnerships with complementary businesses to expand services and reach a broader audience.
06. Invest in continuous learning and development to stay up-to-date with the latest marketing trends and technologies.
07. Provide exceptional customer service and support to build long-term relationships with clients.
Based on the above-mentioned details, answer the following question (only one is correct).
How can the company build the capacities of its resources to effectively implement its business plans?
Hire a team of generalists who can handle multiple aspects of digital marketing.
Offer one-size-fits-all marketing solutions to all clients.
Invest in continuous learning and development to stay up-to-date with the latest marketing trends and technologies.
Ignore client feedback and focus on implementing the company's own marketing strategies.

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