Need guidence to formulate a response for the following plot from a Digitial Marketing perspective ?

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identify any family-owned business based in Europe that might need to adopt a more robust digital marketing strategy.

1. Briefly introduce the family business and describe why this business was chosen for this discussion question.

2. Critically evaluate the implications of adopting a predominantly eCRM approach as opposed to a traditional CRM approach using the graphic illustrated above. You should contextualize this response to the business that you have chosen.

3. By consideringInCISIV conceptual frameworks, outline a social media strategy for your chosen organization. No need to conduct any primary research and that you can make assumptions where information is not available to you.