need help answering the 1st question

We're not getting enough sales through our website to pay for costs. How can I improve my website and landing pages? What kind of factors could influence sales through the website and landing pages? (I'm not an SEO expert, so I can't help with your overall website, but I can help with landing pages. Keyword consistency between landing pages and ads is the number one indicator to customers that they've landed on the right page. Once they're on the page, you just need two things: the same title as your ad and a CTA inviting them to buy. I'm not an SEO expert, so I can't help with your overall website, but I can help with landing pages. Landing pages are most successful when they match the ad's design, copy, and product promotion. Customers need to immediately know they've landed on the right page. Make sure your above-the-fold section correlates the strongest and the CTA is clear and enticing. I'm not an SEO expert, so I can't help with your overall website, but I can help with landing pages. Make sure the landing page and ad are about the same product. Don't worry about keywords I'm not an SEO expert, so I can't help with your overall website, but I can he with landing pages. Make sure the landing page and ad are about the same product. Don't worry about keywords matching. Since landing pages are part of the website, say whatever your SEO expert tells you to say. Include a CTA, unique value proposition, and reviews, but make them hard to find. People enjoy scavenger hunts so they'll associate that fun element with your brand