Please answer all three. Thanks

All Weire not getting enough sales through our wabsite to pay for costs. How can 1 mprove rmy website and landing pages? What kind of factors could influence sales through the website and landing pages? Im not an SEO expert, so l can't help with your overall website, but I can help with landing pages. Keyword consistency between landing pages and ads is the number one indicator to customers that they've landed on the right page. Once they're on the page, you just need two things: the same title as your ad and a CTA inviting them to buy. Im not an SEO expert, so t can't help with your overall website, but 1 can help with landing pages. Landing pages are most successful when they match the ad's design, copy, and product promotion. Customers need to immediately know theyve landed on the right page. Make sure your above-the-fold section correlates the strongest and the CTA is clear and enticing. I'm not an SEO expert, so I can't help with your overall website, but I can help with landing pages. Make sure the landing page and ad are about the same product. Don' worry about keywords matching. Since landing pages are part of the Witisite, tay whotever your SEO expert tells you to 5ay sinclude a CTA, unique value proposition, and reriews, but make them hard to find. People enjoy scavanger hunte fo theyl associate that fun elamest with youn brand Brock With past digital marketers, we ve had an issue with poor budget allocation, which resulted in low return on investment (ROI). What's your budget allocation plan? My plan is to allocate more of the budget to campaigns and keywords that have a high clickthrough rate, low CPC, and high ROAS. My budget is going to be allocated to campaigns and keywords that indicate high reventue, conversion Select the bent resporise fate, and ROAS. (3.) Callle Heyl Congrats on your promotion! Qulek questlon for you: What are the best key performance indicators (KP/s) to analyze for top-of-funnel (brand awareness) and bottom-of-funnel (conversion) campaigns? Thanks! To answer your question: when a customer is bottom-of-funnel or ready to purchase, you should focus on click-through rate and CPC KPis. When they re top-of-funnel, focus on impressions and clicks. Thanks! To answer your question: when a customer is bottom of funnel or ready to purchase, KPIs to base your decisions on are impressions and clicks. When they re new and top-of-funnel, the KPIs you should focus on are conversion rate, ROAS, and revenue. Thanks! To answer your question: when a customer is at the bottom-of-funnel or ready to purchase, you should focus on conversion rate, ROAS, and revenue KPis. When they're top-of-funnel, focus on mpressions and clicks