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Bed Bath and Beyond regularly sends out 20% off coupons, a Sales Promotion tactic. Which of the following is true about Sales Promotion? (Choose all that apply.) Sales Promotion has a positive impact on profits. Sales Promotion is a short-term incentive to encourage sales or trial of a product or service. If Sales Promotions are offered frequently, Customers wait to purchase. Sales Promotion is the least effective element of the Promotion Mix. Good marketers always offer some type of Sales Promotion. Multiple Choice #8 Which of the following are examples of Sales Promotion? (Choose all that apply.) Digital coupon for $2 off a burger at Five Guys. McDonald's Monopoly Sweepstakes Influencer on Instagram sharing a photo of a Coach bag. Free samples of a new organic juice at Publix. New cosmetics line on Home Shopping Network. When is a marketer most likely to include Personal Selling in the Promotion Mix? (Choose all that apply.) When a product or service is purchased infrequently. When a product or service is expensive. When a product or service is easily understood. When a marketer wants to use direct marketing. When a product or service is complex. Digital advertising that matches the appearance and purpose of the content in which it is embedded is called Click-through advertising Banner advertising Advocacy advertising Native advertising Institutional advertising