Need help figuring out what to use for identify in the data set, specific variables that underscore a correlation. Why is this important? Because you need to understand what specific variables in your data set are related and to what degree.

Sample Data:

Customer ID	Customer Mobile Number	Gimball's Reward Customer	Can send customer SMS?	Can send customer emails?	Online Purchase within last 90 days?	Total Purchase Amount This month
G150234100	803-277-0001	No	No	Yes	No	$ -
G150234101	803-277-0002	Yes	No	Yes	Yes	$ 109.00
G150234102	803-277-0003	Yes	No	Yes	Yes	$ 35.00
G150234105	803-277-0006	No	No	Yes	No	$ -
G150234107	803-277-0008	No	No	Yes	Yes	$ 53.00
G150234108	803-277-0009	No	No	Yes	Yes	$ 47.00
G150234109	803-277-0010	Yes	No	Yes	Yes	$ 230.00
G150234111	803-277-0012	No	No	Yes	No	$ -
G150234112	803-277-0013	Yes	No	Yes	No	$ -
G150234113	803-277-0014	No	No	Yes	Yes	$ 42.00
G150234114	803-277-0015	Yes	No	Yes	No	$ -
G150234115	803-277-0016	Yes	No	Yes	No	$ -
G150234116	803-277-0017	Yes	No	Yes	No	$ -
G150234119	803-277-0020	No	No	Yes	No	$ -
G150234121	803-277-0022	No	No	Yes	No	$ -
G150234122	803-277-0023	Yes	No	Yes	Yes	$ -