Question: Need help finding the best match for each description. Words: Snowball sample, Convenience sample, Stratified sample, Systematic sample, Sampling frame, Quota sample, Judgment sample, Simple
Need help finding the best match for each description.
Words: Snowball sample, Convenience sample, Stratified sample, Systematic sample, Sampling frame, Quota sample, Judgment sample, Simple random sample, Population, Cluster Sample
- A table is set up in the Anderson Center and students passing by are asked to complete a survey about whether the sale of bottled water should be banned on campus. - At the end of their online survey to undergrads who have traveled abroad, Hamline asks for recommendations for another student who might be interested in participating in the survey. A $10 bookstore gift card is offered for each referral. -The entire group of people about which information is needed. - Hamline University is conducting a survey of on-campus students. They divide up the population by dorm floors. Twelve floors are randomly selected, and all students on each floor are surveyed. - Starbucks is considering positioning its VIA instant coffee to medium users. But, in order to get input from all customer segments they decide to survey 100 customers. They collect surveys from 25 heavy users, 50 medium users and 25 light users. - Starbucks is surveying 500 customers about store atmosphere. They select three groups of customers based on usage characteristics 20% heavy users, 40% medium users, and 40% light users using a simple random sample of each group. - A list of the population from which individuals can be selected in order to make up the sample. - To gather student opinions about the atmosphere in the Hamline Bookstore, the bookstore staff conduct an intercept survey of students leaving the bookstore with a purchase. - Hamline University is seeking the opinions of alumni. From their list of 12,500 alumni, they draw a sample of 500 names by selecting every 25th name.
- The names of 2,000 Starbucks customers are randomly drawn from a list of Startucks loyalty app users and a survey is sent to each of them.
Subject: Marketing Research
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