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Selective distribution 21 Multiple Choice is a good idea if some of the available intermediaries are not financially solid may be suitable for all categories of products. All of the answers are correct. is becoming more popular is likely to reduce high administrative expenses caused by a large proportion of small orders. Merchant wholesalers 22 Multiple Choice take title to the products they are selling for some period before selling to customers. O own the products they sell. often specialize by certain types of products or customers. O All of the answers are correct, constitute almost 85 percent of the wholesaling establishments in the United States The AIDA model 23 Multiple Choice suggests that mass media can get consumers' attention only if that is what consumers desire. O shows that the promotion effort is done once desire is aroused. consists of four basic promotion jobs, focuses on what happens after the adoption process is complete All of the answers are correct A wholesaler selling golf carts and mowers to golf courses might also carry grass seed and grass fertilizer. This would be an example of 24 Multiple Choice discrepancy of quantity sorting coming o Duboking Place decisions make goods and services available in the right quantities and locations, when customers want them. 25 True or False True False