1. Why is this state law claim being heard in federal court? 2. Under New Jersey law,...

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1. Why is this state law claim being heard in federal court?
2. Under New Jersey law, misappropriation of an idea requires the plaintiff to show three elements. Which element or elements were at issue here? Why?
3. What steps could Vent have taken to protect her idea initially?

Bonnie Vent, a citizen of California, filed this action against Mars Snackfood US, LLC, and Mars, Inc. (collectively, “Mars”), corporations that are considered for purposes of diversity jurisdiction citizens of New Jersey and Virginia. * * *
* * * Mars filed a motion to dismiss .. In her opposition to Mars’s motion to dismiss, Ms. Vent . agrees with Mars’s assertion that New Jersey law controls the . misappropriation of idea claim.

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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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