Question: need help on these practice problems thanks for help in adavsnce! Please determine whether the following statements are True or False. Statement 1. Consumers' ability
Please determine whether the following statements are True or False. Statement 1. Consumers' ability to remember brand information increases as the size of the evoked set decreases Statement 2. Brands that are closest to the prototype are more likely to be included in the consideration set than brands that are not typical of the categiory. Statement 3. Consumer's consideration sets remain the same in terms of size, stability, diversity, and preference dispersion. Statement 4. A brand simply being remembered ensures that it will be in a consumer's consideration set. Statement 1 Statement 2 Statement 3 Statement 4
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