Question: need help on these practice problems thanks for help in adavsnce Please determine whether the following statements regarding consumer exposure to marketing stimuli are True
Please determine whether the following statements regarding consumer exposure to marketing stimuli are True or False. Statement 1. Consumers can be exposed to marketing stimuli at any stage of the decision-making process. That means consumer can be exposed during acquisition, consumption, or disposition. Statement 2. Exposure to commercials is low when they air at the beginning or end of a commercial break within a program. Statement 3. Consumers can control their exposure to marketing stimuli such as billboards, tv commercials, etc. Statement 4. Despite skipping and zipping, prior exposure to an advertisement improves consumers' recall of the message but increases consumers' tendency to avoid previously seen ads. . Statement 1 Statement 2 Statement 3 Statement 4
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