Question: Need help with developing a brand message based on this companies purpose. The title of the company will be Wildbush Farms. Below is some info
Need help with developing a brand message based on this companies purpose. The title of the company will be Wildbush Farms. Below is some info on the vineyard if needed
7:34 Gmail wines made by us, at which point, we would like to have a strong marketing plan/manager in place. 17) Wild Bush Farm + Vineyard will modernize the way people enjoy wine in Louisiana, the south, and hopefully, nationally. There has been a quiet, steady move towards fruit wines, as the earth heats up and grapevines are harder to keep alive. We want to shift away from the association of sweet wines in the south to thoughtfully crafted wine and wine infused beverages that are not only enjoyable with our cuisine, but open up the conversation as to what wine really is. how 21 ore a warm www a wewe What we ha 18) The previous vineyard was unique in that it produced wines almost exclusively from vitis vinifera, or european rootstock - meaning all grapes were shipped down from california. We will employ some of this as we grow our vines over the next 4 years. Our main differentiation will be making minimal intervention, "natural" wines without the addition of sugar. 19) We will be collaborating with wine producers from the NW. We have also befriended all of the local wineries and will be collaborating with them as well. 20) Our intention to make dry, honest wines is what will set us apart. Most louisiana wineries are making 'regional wines and include very sweet wines. We will be making the opposite. Plus our use of native fruits and blueberries to make dry wine/fruit infusions will distinguish us, along with canning wine, kegging wine, and in general, being a modern winery. 21) We have been in wine production for 15 years 26) Our winemaking philosophy is completely different from all of the other wineries. Being low intervention and fruit/herb/grape unique blends will make us stand out. Branding 27. Is the name of the company finalized or are you open to name suggestions? 28. What do you want people to associate with your brand and image? 29. Who is your main target audience? 30. What is the relationship between the animals on the wine bottles and the company itself? 31. Who is your main target audience? Who is it that you really want your company to reach, influence, and attract? 32. What are the brand colors? 33. What does your company stand for? (care for the environment, recycling, sustainability etc.)? 34. As a company, what would you say your brand message or promise is to your consumers? 35. What do you feel your logo communicates

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