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Chapter 5 Homework Help Save & Exit Sub 3 Using Neuromarketing Tools at McCleans 33.4 Appliance Stores This activity is important because marketers should understand the neuromarketing tools that are available today and what benefits each has for marketers. Doug recently joined a home appliance chain, McCleans Appliance Stores, as their Director of Marketing iBlock Doug believes that neuromarketing can help the company better understand their customers and ultimately help them be more successful. The neuromarketing "toolbox" available to Doug includes imaging technologies, such as fMRI and EEG, that directly Print measure brain activity as well as a variety of alternative methods for measuring behavioral and physiological responses to marketing stimuli including eye tracking and facial expression coding The goal of this exercise is to select which Neuromarketing tools Doug should use for each of the (8) marketing questions Doug has promised the CEO he can provide answers too