Question: NEED IT ASAP!!! In a corporate vertical marketing system, Multiple Choice Independent firms at different levels of the marketing channel contractually agree to achieve coordination
NEED IT ASAP!!!
In a corporate vertical marketing system, Multiple Choice Independent firms at different levels of the marketing channel contractually agree to achieve coordination conflict tends to be a major problem. there is no common ownership, and the dominant member has significant power to impose its agenda members of the marketing channel are typically owned by a parent company, and potential conflict among members is thereby reduced. independent firms join together formally to decide how the marketing channel will operate
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