Question: NEED QUICK HELP! The customer lifetime value model we use in class incorporates uncertainty about future purches. Which metric/variable accounts for this uncertainty? A. Acquisition

NEED QUICK HELP!

The customer lifetime value model we use in class incorporates uncertainty about future purches. Which metric/variable accounts for this uncertainty?

A. Acquisition Cost

B. Retention Rate

C. Margin

D. Discount rate

PART 2

The customer lifetime value model we use also incorporates the time cost of money. Which metric/variable accounts for this?

A. Discount rate

B. Margin

C. Retention Rate

D. Acquisition Cost

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