Question: The customer lifetime value model we use in class also incorporates the time cost of money, meaning that money earned in the future is worth

The customer lifetime value model we use in class also incorporates the time cost of money, meaning that money earned in the future is worth less than its face value today. Which variable in the model accounts for this?
a.
Acquisition cost
b.
Discount rate
c.
Margin
d.
Retention rate

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