Question: NEED THE ANSWER ASAP WITH WORKING AND STEPS Q2. 3 marks Neutrogena is targeting at least 80 Million impressions over the campaign period with a

NEED THE ANSWER ASAP WITH WORKING AND STEPS

Q2. 3 marks Neutrogena is targeting at least 80 Million impressions over the campaign period with a minimum ROAS (Return on Ad Spend) of GBP 5.00 (currency, Great Britain Pounds). Their projected average basket value (for promoted 'perfect pairings') is GBP 38.00. Their entire campaign is across Google Display, Instagram Stories Ads and Affiliate Marketing. What CPM would they need to budget if they have to hit at least 25,000 transactions. Select the closest answer. a. 3.1 b. 2.1 c. 1.1 d. 4.1

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