• need these defined and examples given

• What are the main uncontrollable factors that influence the desired state?

1. Changes in household characteristics:
2. Changes, or expected changes, in financial status:
3. Changing reference groups can have a major effect on consumer lifestyle and, hence, the desired performance of products that are purchased.
4. Previous decisions:
5. Changing situations:
6. Individual development:
7. Culture/subculture:
8. Social status: Authority
9. Motives:

• Emotions: What are the main uncontrollable factors that influence the existing state?

1. Normal depletion:
2. Product/brand performance:
3. Individual development:
4. Emotions:
5. Governmental and consumer groups:
6. Past decisions:
7. Product availability:
8. Situation: