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Question 35 (2 points) 4 Listen The words that are spokon or written communication clements in advertisements are known manuscript 12 script 15 copy Idea 18 Question 36 12 points) Liten 1:00:00 Time Taken:0 14:03 Kyle Morgan: Attempt 1 Question 36 (2 points) 3 15 Listen 6 A recent global campaign for IKEA, the Swedish home furnishings retailer positioned houses as homes a place for love, memories, and laughter. This is a classic example of selling proposition emotional appeal demonstration 15 creative appeal 18 rational appeal