need to answer those quetion based on that topic,

education.com/ext/map/index.html?_con-con&external browser=0&launchUilehttp%253A%252F%252Fbb gbc blackboard.com%252Fwebapps%252F ssignment Saved Help Sav Retailing: Staples, Inc. Read the mini case below and answer the questions that follow 1. Staples has been successful using a multichannel approach. One of the contributors to this success is that the consumer sees the shopping experience as being across the different retail channels 2. bis to At Staples, the overall goal has been to become the leading office products and service provider by combining experience, extensive distribution infrastructure, and customer service expertise with web-based information technology. The integration of different channels of distribution into one seamless customer experience has been of particular interest to the company Staples uses various channels of distribution to address the needs of its different segments. Smaller businesses are generally served by a combination of retail stores, catalog, and the Intemet. Retail operations focus on serving the needs of consumers and small businesses, whereas the catalog and Internet operations focus on customers who need delivery of their office products and other specialized services. The typical Staples retail store has approximately 7.000 stock-keeping units (SKUS), but Staples.com offers about 45,000 SKUs. Staples believes that the Internet channel has helped it to increase its sales while reducing its overhead costs. It has developed three stand-alone websites: Staples com, a public website, Quill.com, an ecommerce site for medium-sized businesses and StaplesLink.com, a secure customized, ecommerce procurement website for large customers integrated select Integrated focused sustainable difficult challenging efforts 3. Staples has expanded its to sell to companies such as Wels Fargo or IBM select Although the online and catalog channels are very 4 prey glossary signment Grad Help Sav Retailing: Staples, Inc. Read the mini case below and answer the questions that follow 1. Staples has been successful using a multichannel approach. One of the contributors to this success is that the consumer sees the shopping experience as being across the different retail channels integrated 2. The multichannel approach has enabled Staples to select At Staples, the overall goal has been to become the leading office products and service provider by combining experience, extensive distribution infrastructure, and customer service expertise with web-based information technology. The integration of different channels of distribution into one seamless customer experience has been of particular interest to the company. Staples uses various channels of distribution to address the needs of its different segments. Smaller businesses are generally served by a combination of retail stores, catalog, and the Internet. Retail operations focus on serving the needs of consumers and small businesses, whereas the catalog and Internet operations focus on customers who need delivery of their office products and other specialized services. The typical Staples retail store has approximately 7,000 stock-keeping units (SKUS), but Staples.com offers about 45,000 SKUs Staples belleves that the Internet channel has helped it to increase its sales while reducing its overhead costs. It has developed three stand-alone websites Staples.com, a public website; Quill.com, an ecommerce site for medium-sized businesses and StaplesLink com a secure, customized, ecommerce procurement website for large customers select Increase the number of products held in retail 3. stores elforts M. reduce attention to customer service increase its productivity provide only more popular items online increase prices 4. Although the online and catalog channels are very glossary prev education.com/ext/map/index.html?con con&external_browser=0&launchUrl=https%253A%252F%252Fbb-gbcblackboard.com%252Fwebapps%252F ssignment Saved Help Sa 2. The multichannel approach has enabled Staples to select business-to-business business-to-consumer unreachable international consumer to business select 3. USULULOI Suucture, and customer Servie expense Wil web-based information technology. The integration of different channels of distribution into one seamless customer experience has been of particular interest to the company. Staples uses various channels of distribution to address the needs of its different segments. Smaller businesses are generally served by a combination of retail stores, catalog, and the Internet. Retail operations focus on serving the needs of consumers and small businesses, whereas the catalog and Internet operations focus on customers who need delivery of their office products and other specialized services. The typical Staples retail store has approximately 7,000 stock-keeping units (SKUS), but Staples.com offers about 45,000 SKUS, Staples believes that the intemet channel has helped it to increase its sales while reducing its overhead costs. It has developed three stand-alone websites Staples.com, a public website, Quill.com, an ecommerce site for medium-sized businesses and StaplesLink.com, a secure, customized, ecommerce procurement website for large customers who have contracts with Staples in addition, the company has placed Staples.com kiosks in its stores so that customers can make purchases of any product even if it is not stocked in the store Customers can pay for these purchases at the register or through Staples com and have the product delivered to their homes or businesses This multichannel approach allows Staples to increase its productivity by stocking only fast-moving items in stores but not sacrificing product availability efforts M . 4. Although the online and catalog channels are very successful for Staples why it is important for them to continue to operate their retail locations? Select prev glossary ssignment Saved Help 3. Staples has expanded its efforts to sell to companies such as Wells Fargo or IBM select 4. Although the online and catalog channels are very successful for Staples, why it is important for them to continue to operate their retail locations? businesses, whereas the catalog and Internet operations focus on customers who need delivery of their office products and other specialized services. The typical Staples retail store has approximately 7.000 stock-keeping units (SKUS), but Staples.com offers about 45,000 SKUs. Staples believes that the Intemet channel has helped it to increase its sales while reducing its overhead costs. It has developed three stand-alone websites Staples.com, a public website; Quill.com, an ecommerce site for medium-sized businesses, and Staples Link.com, a secure, customized, ecommerce procurement website for large customers who have contracts with Staples In addition, the company has placed Staples.com Kiosks in its stores so that customers can make purchases of any product, even if it is not stocked in the store. Customers can pay for these purchases at the register or through Staples.com and have the product delivered to their homes or businesses. This multichannel approach allows Staples to increase its productivity by stocking only fast-moving items in stores but not sacrificing product availability Finally, Staples has taken charge of the office supplies aisle in some grocery stores, selling a subset of its products to grocery shoppers. In doing so, it extends the reach of its brand beyond its own stores and offers additional convenience to its customers select select Many customers do not have computers All of these Retail locations are more successful Many customers like to browse products and also ask questions of the sales associates Some customers like the anonymity glossary prey