Question: need to complete a full external analysis report with an introduction to internal analysis (the full blown internal analysis portion will be addressed on your

need to complete a full external analysis report with an introduction to internal analysis (the full blown internal analysis portion will be addressed on your MGP). The key frameworks I want students to focus on are:

  • PESTEL
  • Porters 5 Forces
  • Industry Dynamics and the Forces Driving Change
  • Key Success Factors of the Industry
  • Strategic Group Mapping
  • Contrast Vision and Mission Statements of the selected firm and describe:
    • What seems to be the firms current strategy?
    • What is the teams assessment of the potential success of that strategy in the context analyzed for this industry?

I've done everything except the strategic group mapping part. I'm not sure how to go about that one. There's no data

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