• need to use external research to write a marketing plan. All academic writing is based on references or sources, andthere is a difference in the credibility of references or sources that can find. It is required to use a minimum of three peer-reviewed, academic sources (quality) to support your work, but other credible sources should also be used.

• what is a peer-reviewed, academic (quality) source, why is this necessary and how is it different than other sources?

• What sources do youthink are appropriate for developing a marketing plan? Provide a rationale.

• should all be familiar with the academic integrity policy. If you are not familiar with this, please read the policy in the Course Info section. How do avoid plagiarism in writing, especially for marketing assignments?