Needs Analysis of coca cola What are the current needs of Coca-Cola's target market(s)? How well are
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Needs Analysis of coca cola What are the current needs of Coca-Cola's target market(s)? How well are Coca-Cola's current product offerings meeting these needs? How well are Coca-Cola's competitors' offerings meetings these needs? How are the needs of Coca-Cola's target market(s) expected to change in the near future? What about changes in the distant future?
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
Posted Date: