Neo-institutional theory suggests that, in order to survive, organizations need to gain legitimacy and do so through
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Neo-institutional theory suggests that, in order to survive, organizations need to gain legitimacy and do so through isomorphism with salient institution. According to your understanding Provide a brief explanation on the above statement.
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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