Neptune Biometrics, despite its promising technology, is having difficulty

generating profits. Having raised $$85$ million in an initial public offering

of its stock early in the year, the company is poised to introduce a new

product, an inexpensive fingerprint door lock. If Neptune engages in a promotional

campaign costing $$55$ million this year, its annual after$-$tax cash

flow over the next five years will be only $$1$ million. If it does not undertake

the campaign, it expects its after$-$tax cash flow to be $$$$15$ million

annually for the same period. Assuming the company has decided to stay

in its chosen business, is this campaign worthwhile when the discount rate

is $8$ percent? Why or why not?