Question: Neptune Biometrics, despite its promising technology, is having difficulty generating profits. Having raised $85 million in an initial public offering of its stock early in
Neptune Biometrics, despite its promising technology, is having difficulty generating profits. Having raised $85 million in an initial public offering of its stock early in the year, the company is poised to introduce a new product, an inexpensive fingerprints door lock. If Neptune engages in a promotional campaign costing $55 million this year, its annual after-tax cash flow over each of the next five years will be only $1 million. Assume that the discount rate is 8% for this investment. If it does not undertake the campaign it expects its after-tax cash flow to be -$15 million annually for the same period. What is the Net Present Value of the decision to engage in the $55 million marketing campaign? Enter you number in the millions rounded to one decimal place without the dollar sign. Example, $10,452,986 enter as 11.5
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