Nestl India has a distribution channel that consists of thecentral warehouse near New Delhi. The goods are
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Nestlé India has a distribution channel that consists of thecentral warehouse near New Delhi. The goods are handed over tocarry forward agents. The agents ensure that the goods reach thedistributors assigned to each territory. Then the goods are passedover to the wholesalers in each of the territories. The goods thengo to the retailers and finally reach the end customers.
The above constitutes an example of: A.indirect channel ofdistribution. B.direct channel of distribution. C.channel valueproposition. D.franchising. E.licensing.
Related Book For
Principles of Information Systems
ISBN: 978-0324665284
9th edition
Authors: Ralph M. Stair, George W. Reynolds
Posted Date: