Assume that you are the owner of a large landscaping firm serving hundreds of customers in your

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Assume that you are the owner of a large landscaping firm serving hundreds of customers in your area. Identify the kinds of customer information you would like to have captured by your firm's CRM system. How might this information be used to provide better service or increase revenue?
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Principles of Information Systems

ISBN: 978-0324665284

9th edition

Authors: Ralph M. Stair, George W. Reynolds

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