New consumer capabilities are challenging marketing managers to develop innovative ways of dealing with their customers. Explain
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Question:
New consumer capabilities are challenging marketing managers to develop innovative ways of dealing with their customers. Explain six (6) reason for new consumer capabilities in contemporary times.
Answer
A substantial increase in buying power
A greater variety of available goods and services
A great amount of information about practically anything
Greater ease in interacting and placing and receiving orders
An ability to compare notes on products and services
An amplified voice to influence public opinion
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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