Question: New consumer capabilities are challenging marketing managers to develop innovative ways of dealing with their customers. Explain six ( 6 ) ( 6 ) reason

New consumer capabilities are challenging marketing managers to develop innovative ways of dealing with their customers. Explain six

(6)

reason for new consumer capabilities in contemporary times.

Answer

A substantial increase in buying power

A greater variety of available goods and services

A great amount of information about practically anything

Greater ease in interacting and placing and receiving orders

An ability to compare notes on products and services

An amplified voice to influence public opinion

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