New customer Title 3. CASE BACKGROUND AND QUESTIONS Marks and Spencer (M&S) is a British multinational retailer specialises in selling women clothing, lingerie, men clothing, baby clothing and products, kids clothing and toys, home products, and food products, and most in its own label. Please Select First Name Last Name It recently opened an online shop and invited consumers to register as new customers through an online form (the picture on the right). The data collected will be used for direct marketing, Date of birth Day Month Year Phone Example: 9234567890 Email The form will collect consumers' name (first and last name), date of birth, phone, and email. M&S intends to communicate with registered and opted-in consumers through all permitted contact means, including email, phone call, and text message. Confirm Email Password The direct marketing of M&S will include promotion messages, birthday messages, women clothing, lingerie, men clothing, baby clothing and products, kids clothing and toys, home products, and food products. Confirm Password Your password should be at least 6 characters long and contain a mix of letters and numbers The data collected will only be used for M&S, and will not be shared with other parties (except the delivery information to logistics firm). I I By signing up you acknowledge that you are aware that I your personal data will be used in line with our Privacy | Policy Read our Customer Data Promise for more information 1 Sign up today to be the first to shop new collections, I exclusive offers and sale in store and online 1 The opt-in statement is quoted by a green dot line. 1 I 1 1 I I 1 1 1 I'd like to hear from M&S I I I'd like to hear from AFC 1 You can unsubscribe at any time in My Account 1 Tick this box to confirm you understand that your personal data will be used in accordance with our Privacy Policy here Required: Q1. Identify the data items listed in the Answering form. Q2. Comment on the ethical standard of M&S Consumer Data Promise (CDP) and/or other relevant information on its website. I Create Account Q3. Redraft the Opt-in statement into an ethical and legal one