Question: Based on all the above, which projects should the management committee recommend to the Board of Directors? MINI CASE In early January 1993, the senior-management
Based on all the above, which projects should the management committee recommend to the Board of Directors?
MINI CASE
In early January 1993, the senior-management committee of Pan-Europa Foods was to meet to draw up the firms capital budget for the new year. Up for consideration were 11 major projects that totaled over Euro 208 million (euros). Unfortunately, the board of directors had imposed a spending limit of only Euro 80 million; even so, investment at that rate would represent a major increase in the firms asset base of Euro 656 million. Thus the challenge for the senior managers of Pan-Europa was to allocate funds among a range of compelling projects: new-product introduction, acquisition, market expansion, efficiency improvements, preventive maintenance, safety, and pollution control.
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