New Kitchen is a custom builder specializing in kitchen renovation of single family homes. New Kitchen has experienced price pressure from home builders who have expanded into the home renovation business and would like to raise the barriers to entry in its industry in order to reduce price pressure from new entrants. Which of the following approaches to improving profits would be least likely to raise the barriers to entry to the custom kitchen renovation business?

a.	Undertaking a major marketing campaign to increase its brand awareness among single-family homeowners.
	b.	Focusing on high price luxury renovations.
	c.	All of the 3 answers are correct.
	d.	Increasing the sales force for kitchen renovations.
	e.	None of the above is correct.