Question: New product development may be a tedious and disappointing process for a company despite the number of years it has been in the market.This is

New product development may be a tedious and disappointing process for a company despite the number of years it has been in the market.This is because most marketers plan for a succesful launch of new product but end up getting below their plans. Discuss the various adopters a marketer should know and make use of in order to penetrate the market with their new products

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