Question: New product development ( ND ) represents an essential part of business activities. Select one description that is not appropriate. A firm who has a

New product development (ND) represents an essential part of business activities. Select one description that is not appropriate.
A firm who has a faster NPD process possesses competitive advantages regarding increasing the likelihood of occupying higher market share.
The "concurrent engineering" is one of practices that accelerate the NPD process.
Modular design is useful to produce a variety of customized products efficiently.
The feasibility test is the first step of the NPD process.

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