Question: New - product development process is a seven - phase process for introducing products: 1 . Idea generation 2 . Screening 3 . Concept testing

New-product development process is a seven-phase process for introducing products:
1.Idea generation
2.Screening
3.Concept testing
4.Business analysis
5.Product development
6.Test marketing
7.Commercialization
Group of answer choices
True
False

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