Question: New Product Development Project Concept Testing & Business Analysis 1 . Product Concept: ( Actual Product ) Testing step in the NPD process ( Core

New Product Development Project
Concept Testing & Business Analysis
1. Product Concept: (Actual Product) Testing step in the NPD process
(Core Product) Cocoa Maker
2. Product concept development and screening:
a. Expand the idea into more complete product concept:

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