New$-$product

strategy

development

Screening and

evaluation

Match each of the options above to the items below.

Steve Jobs sees the future for convergence of phones and computers.

Jobs and others meet to come up with ideas for products that will take advantage of future trends.

Different ideas are considered; some are kept and some are rejected.

Pro forma projections of sales are compiled along with a written description of what an iPhone will actually look like.

Prototypes are developed.

Apple tests the product in the market but still manages to keep details a secret until the product is unveiled at a mac user's convention.