This activity is important because many companies use a specific sequence of steps to develop new products efficiently and make their products ready for market known as the new-product development process. The new-product development process includes seven stages an organization goes through as it identifies business opportunities and converts them to a salable good or service. By any measure Apple, Inc. is a successful company. From its inception when it made one computer for what was then the entire market for small computers, Apple has evolved into a company that makes a variety of products for a number of different market segments-everything from computers, to digital music players to cell phones. The goal of this activity is to demonstrate your understanding the new-product development process as applied to the development the Apple iPhone. Read the description of the activity and then match it to the appropriate stage of the New-Product Development Process. 1. Prototvnes are develoned 2. Inhs and others meet to come I ID with ideas for products that will take advantage of future trends. 3. The iPhone is released to the market and thousands of customers lined up to be among the first to own the product. 4. Steve Jobs sees the future for convergence of phones and computers. 5. Different ideas are considered some are kept and some are rejected. 6. Apple tests the product in the market but still manages to keep details a secret until the product is unveiled at a mac user's convention. 7. Pro forma projections of sales are compiled along with a written description of what an iPhone will actually look like. \begin{tabular}{|l|} \hline (Click to select) \\ \hline (Click to select) \\ \hline New-product strategy development \\ Idea generation \\ Screening and evaluation \\ Business analysis \\ Development \\ Market testing \\ Commercialization \\ \hline \end{tabular}