New production introduction at eTechInput sectionForecasts of net revenues from existing products, with no cannibalization ($ millions)Year 110Annual increase2%Inputs for versions of ePlayerXLow-endHigh-endFixed development cost ($ millions)1.52.5Variable cost$100$200Selling price$150$300Cannibalization rates10%20%Annual marketing costs ($ millions)Year 1Years 2-4Mildly aggressive1.50.5Very aggressive3.51.5Base case forecast of demand for ePlayerX (1000s of units) with low-end product, mildly ag

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Input section Forecasts of net revenues from existing products with no cannibalization millions Year ... View the full answer