New-Product Development Process This activity is important because many companies use a specific sequence of steps to develop new products efficiently and make their products ready for market, something known as the new product development process. The new product development process includes seven stages an organization goes through as it identifies business opportunities and converts them to a salable good or service By any measure, Apple, Inc. is a successful company. From its inception, when it made one computer for what was then the entire market for small computers, Apple has evolved into a company that makes a variety of products for a number of different market segments-everything from computers to digital music players to cell phones. The goal of this exercise is to demonstrate your understanding of the new product development process as applied to the development of the Apple iPhone Read the description of the activity and then match it to the appropriate stage of the New Product Development Process Numbers Matter Lined Up Weed 'n Feed Concept Becomes Reality Secrecy vs Information Jobs's Vision Apple Pow.Wow 1. New-product strategy development 2. Idea generation 3. Screening and Saved Read the description of the activity and then match it to the appropriate stage of the New Product Development Process Numbers Matter Lined Up Concept Becomes Reality Secrecy vs. Information Weed 'n Feed Jobs's Vision Apple Pow-Wow 1. New product strategy development 2. Idea generation 3. Screening and evaluation 4.Business analysis 5. Development 6. Market testing 7. Commercialization Reset