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Chapter Thirteen $(13)$ Module Assignments:

Read the Case Study in the first set of Case Studies $--$ Case #$1\mathrm{.}4$ "Marketing Microwaves to a New Market Segment".

Here is the link $->$ CASE STUDY Marketing Microwave Ovens to New Markets India pages OR GO TO THE $1$st Set of Case Studies above: It is Case #$1-4$ ASSIGNMENT

Your task is to develop a strategy to market White Appliance's microwave ovens in India. Include target market$($s$),$ microwave oven features, price$($s$),$ promotion, and distribution in your program. You should also consider both short$-$term and long$-$term marketing programs. Some of the issues you may want to consider are:

Indian food preparation versus Western food preparation.

Values and customs that might affect opinions about microwave ovens.

The effects of competition in the market.

You may also want to review the Country Notebook: A Guide for Developing a Marketing Plan, p$.579$ of the text for some direction.

Write a HALF$-$page paper with your response to this assignment $($double$-$space, $12$ pt$.$ font, $1"$ margins$).$

Submit through SAFE ASSIGN $=6$ points