Next, let's plug in some number that might more accurately reflect a business marketer's situation. Here assume we have an electronics wholesaler (Cartagena Wholesale Electronics Supply - CWES) that sells products to many electronics manufacturers. The marketing strategy relies primarily on personal selling to acquire new customers and telemarketing to maintain the customers. Numbers for this type of firm might look more like the following: 1. Acquisition costs per customer $1,800 2. Average revenues from a new customer in first year $10,000 3. Contribution margin 20% 4. Number of new customers in Year 1 200 5. Number of new customers added due to marketing efforts 25 6. Customer retention rate 80% 7. Retention/maintenance costs for current customers $400 B. Annual revenue growth from customers 8% 9. Cost savings (change in contribution) for retained customers 1% 10. Referrals from current customers 109% 11. Price premium from current customers 09% 12. Discount rate for present value calculation 39% 4. Change the spreadsheet to reflect the numbers for CWES listed above (if you do it correctly you should have Customer Equity = $1,251,714). Assume that these numbers are a pretty accurate estimate of the firm's current strategy. . Develop three different strategies - 0 One that emphasizes acquisition of new customers, o One that focuses on increasing customer retention, and o Finally one that promotes add-on sales. For each strategy, describe the types of actions you propose (think about what a marketing strategy entails - 4 P's and the target market). Make some reasonable assumptions about how your changes would impact variables in the model. I realize that this is a bit of a "guess" since you do not necessarily understand this market - but give it a try. Use common sense and what you have learned as a marketing major. If you were hired by CWES, how would you improve your estimates of these numbers? Change the numbers in the spread sheet to reflect your new estimates. What were the changes in customer equity? What other analysis would you recommend