Next > Please read the caselet and answer the accompanying question. Titan had launched a brand "Dash" in 1999 to cater to kids in the age group of 6-14 years. Though the watches were priced in the range of INR 250-395 only, the project failed and had to be withdrawn in 2003. It was felt that the timing of the launch was incorrect as parents were not r to spend any amount on kid's accessories like watches. Dash's failure did not deter Titan's belief of the children's watch segment having huge potential. As a result, the company re-entered the kid category with their brand "Zoop". In October 2008 the project was piloted in 6 cities which included Surat, Pune, Bengaluru, Chennai, Jaipur and Kolkata. These watches, pr the range of INR 350-900 and had a one year warranty. While making the watches available in both digital and analogue collection, Titan that the materials used in manufacturing were kid-friendly and ensured maximum safety. While the watches for girls featured a plethora of candy colours and summer flowers, thus making it an accessory statement, the watch were inspired by nautical colours and elements related to the sailing of ships. To spread the word, Titan launched a television campaign which featured a young boy who wanted to appear c is frien needed a cool watch for it. This campaign was aired on all children's channels such as Discovery, Animal Planet t The theme of the campaign was based on the fact that today's children want to own watches that reflect their pers help them gain attention and make them stand out. To remain abreast with current trends, Titan launched a limited edition of the watches which depicted popular charactersof Story 3. They also came up with another scheme which included a pack of goofy bands on purchase of any Zoop watch. worn as a bracelet and became the latest craze amongst the kids worldwide. segmentation? Give reasons for your answer and describe e