Question: ng Enabled: Exam 2 - ch 6 & 8 - 1 2 ( i ) Saved Help Save & Exit A group of product or
ng Enabled: Exam ch & i
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A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets; or fall within a given price range is referred to as a
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marketing category
product line
product class
product mix.
product category.
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