Question: ng Enabled: Exam 2 - ch 6 & 8 - 1 2 ( i ) Saved Help Save & Exit A group of product or

ng Enabled: Exam 2-ch 6 & 8-12(i)
Saved
Help
Save & Exit
A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets; or fall within a given price range is referred to as a
Multiple Choice
marketing category
product line
product class
product mix.
product category.
 ng Enabled: Exam 2-ch 6 & 8-12(i) Saved Help Save &

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!