Nick knows that no single model will have universal demographics they reach, Auto Concepts should have a appeal to a huge market. Rather, different models will appeal demographic profile of each market segment it attempts to market segments, and Auto Concepts will be sharing those to target. To make the most of that information, the car- segments with other able competitors that are working just maker needs information on the demographies of those who as hard to develop car models that satisfy consumer needs most desire each model: gender, age, size of hometown or in those segments. In other words, Auto Concepts wants to city, marital status, number of people in family, education, reach target markets for the models it produces without wast- income, and dwelling type. ing promotional dollars on those who aren't interested in a Auto Concepts is making a major effort to reduce car- given model. For example, if the company decides to pro- bon emissions by moving to electric propulsion systems duce a model, a decision must be made in terms of choosing of various types; should that effort be a prominent part of among media types (TV, radio, magazines, newspaper, social its positioning statement in promotions? Nick gets a lot of media) in which to promote the product. Nick would like to mixed information in the general information environment know each market segment's media habits. Which TV show about global warming. He wants to know what consumers types do most people in ench market prefer? Radio genres? think about two issues: (1) Are they taking personal respon- Magazine types? Sections of local newspapers? Also, the sibility for fuel economy? :(2) Are they worried about global marketing department has begun spending large sums of the warming? budget on online promotions. Nick wants to know which Finally, there is the Internet of Things factor what con- market segments he can reach through blogs, content com- nections do consumers expect and desire on the autos of the munities such as YouTube ocial network sites such as future? Do they wish for selte or assisted-driving features. Facebook, and online games and virtual worlds. into tainment (and it wa, ot what types!). dashboard diap- Knowing that consumers like a medium is not enough nestic features of smartphone driving aids? For example. Nick may learn that the career market for it Asume that Nick Thomas decides to conduct market- model prefers one type of magazine over another, but there ne seundli and that the marketing idsearcher agrees with are many choices of magazines within that type. Konuledge ihelenis stated in this case. of the demographic profiles of the larget market segmenty can be helpful in selecting one newspaper, one maio 1. Whate the tuberch obiective for one of your problems or one serial medium for a velected marker. Because En suur answer to the liriquestion inedia provide information to potential advertisers on the