Question: Nike is evaluating a project for new Dr . Bryant shoe with the following details. Your job as their PAID consultant is to evaluate the

Nike is evaluating a project for new Dr. Bryant shoe with the following details. Your job as their PAID consultant is to evaluate the project and determine if they should accept it.
The details are as follows:
The initial cost for capital assets (and depreciable basis) is $10,000,000. This asset falls into the 10-year asset class as determined by the IRS. It will be depreciated on a straight-line basis.
The incremental Net Working Capital needed will be $500,000(Assume the easy way of managing this NWC)
The salvage value at the end of the project is projected to be $0.00
The life of the project will be 10 years
Operations:
Projected Unit price: $100.00
Projected (Annual) Unit sales: Quantity of 30,000
Projected Annual Cost of Goods Sold: $600,000
Sales and General Admin Costs: $200,000
The firms marginal tax rate: 35%
Nike has no debt
Assume that similar projects like this have a required rate of return of 10%
Your job is to determine if Nike should accept this Dr. Bryant Shoe project. It's probably the best shoe ever! :-)
Please use NPV to determine your decision. Use excel to show answers and calculations.

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