Question: Nike product 1. Define the product to include: a. Value proposition. b. Characteristics. c. Nature of product (consumer versus business product, and what type of

Nike product

1. Define the product to include:

a. Value proposition.

b. Characteristics.

c. Nature of product (consumer versus business product, and what

type of product it represents).

2. Identify the products position in the product line (if offered with other

similar products) and, more broadly, the companys overall product

mix. Address the following:

a. How would this product differ from other products in the product

line (if appropriate)?

b. What price point would this product target and is there any conflict

with existing products?

c. How does the marketing message differ for this product from other

products in the product line?

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