Nike Shoes, Audit Write up

9. Involvement with product a. What type of purchase process would you use to buy the product (see Figure 5-3)? Answer: b. Are there lower and higher involvement groups for the product? Who are they and how do they differ from you? Answer: II. Audit Questions: Chapters 5, 7, 8 and 9 Buyers, Markets \& Targeting Market Opportunities(Questions 8-13) 9. Involvement with product a. What type of purchase process would you use to buy the product (see Figure 5-3)? Answer: b. Are there lower and higher involvement groups for the product? Who are they and how do they differ from you? Answer: 9. Involvement with product a. What type of purchase process would you use to buy the product (see Figure 5-3)? Answer: b. Are there lower and higher involvement groups for the product? Who are they and how do they differ from you? Answer: II. Audit Questions: Chapters 5, 7, 8 and 9 Buyers, Markets \& Targeting Market Opportunities(Questions 8-13) 9. Involvement with product a. What type of purchase process would you use to buy the product (see Figure 5-3)? Answer: b. Are there lower and higher involvement groups for the product? Who are they and how do they differ from you